For the longest time in the history of ecosystem apps, Marketplace vendors have struggled to amplify their app add-ons and plugins business. One of the major causes of this struggle being the blocker in Solution Partner relationships.

Often, people have attempted aggressive relationship management, tried bundling complementary apps into attractive packages, or even wholesale Enterprise Licensing Agreements, yet it all fails… but why?

Because it never crossed the line of "ideas and information" to transform into real action with measurable results.

Enter Fun Inc!

2024, after several years of puzzling, the team introduced 'Solutions over Products' to its Marketplace clientele - a new way of app and service distribution that unites Marketplace and Solution partners and paves them a solid path to customer success.

Now, in 2025, and rebranded with its new name, SOLUTIONING (Thank you, Matthew and the Brighttail team), this approach has been launched by Fun Inc at Atlassian Team 25, starting with a key subject matter:

Compliance Alliance: A Marketplace Solution focussed on Corporate InfoSec & Data Privacy.

Join Fun Man as he delights Marketplace vendors worldwide with how this Solutioning had a massive impact at the recent Atlassian Team 25 in Anaheim and what the predictive future is for all vendors in all ecosystems.